Reading References Below, you'll find books that I have thoroughly enjoyed and believe are great for the small business owner/entrepreneur. Please feel free to purchase them right here through Amazon.com. They are sure to be your next recommendation to your business associates and friends. Summary list: Price Yourself Right – A Guide to Charging What You’re Worth - Francis Purple Cow - Seth Godin; The Big Red Fez - Seth Godin Raving Fans - Blanchard & Bowles; The Book on Business Plans - Hurdle First Things First - Covey & Merrill; Get Everyone In Your Boat Rowing In The Same Direction - Boylan Now Discover Your Strengths - Buckingham & Clifton Rich Dad's Cashflow Quadrant - Robert Kiyosaki The E Myth Revisited - Gerber Just click on the books to go see the book at Amazon.com